Marketing Research: Delivering Customer Insight

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Marketing Research: Delivering Customer Insight

Edition Description

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.

This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping...

Edition Details

Format:Paperback

Language:English

ISBN:135044278X

Format: Paperback

Condition:

Release Date: May 28, 2026

50 Available

Quantity:

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Marketing Research: Delivering Customer Insight

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