Marketing Research: An Applied Approach (Marketing)

By James R. Taylor and Thomas C. Kinnear

Book Overview

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070663742
• ISBN13: 9780070663749
• Release Date: September 1983
• Publisher: McGraw-Hill Education
• Length: 679 Pages
• Weight: 1.11 lbs.

Customer Reviews

Practical, useful, down to earth

This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."