Marketing Research: An Aid to Decision Making

By Alan T. Shao

How does marketing research affect your daily life? Find out how marketing research processes and results lead to marketing decisions that affect your customers-and you-with Marketing Research: An Aid... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324074506
• ISBN13: 9780324074505
• Release Date: August 2001
• Publisher: Cengage Learning
• Length: 624 Pages
• Dimensions: 8.4" x 1.0" x 10.7"

Customer Reviews

GREAT BOOK !

That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book !