Marketing Research: A Practical Approach

By Bonita M. Kolb

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412947979
• ISBN13: 9781412947978
• Release Date: May 2008
• Publisher: SAGE Publications Ltd
• Length: 312 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.0" x 0.8" x 7.0"