Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry

By Denise Dahlhoff

Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

• Format: Paperback
• Language: English
• ISBN: 382447669X
• ISBN13: 9783824476695
• Release Date: June 2002
• Publisher: Deutscher Universitatsverlag
• Length: 188 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"