Marketing Public Policy: Complexity, Hurts and Minefields

By Basskaran Nair

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

• Format: Hardcover
• Language: English
• ISBN: 1138559962
• ISBN13: 9781138559967
• Release Date: March 2018
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"