Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach

By Tom Bowden-Green and Luan Wise

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

• Format: Hardcover
• Language: English
• ISBN: 1032891165
• ISBN13: 9781032891163
• Release Date: January 2026
• Publisher: Routledge
• Length: 264 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"