Promoters have the task of designing messages that capture and maintain the audience's attention, but also motivate them to respond, either in a perceptual or behavioral way. Advertising professionals need to present the message in a way that attracts the attention and interest of the target audience, that is, creates a message that attracts. They need to find the style, tone, words and format that is best suited for the execution of the message. As objectives of this learning marketing, we distinguish: - the main theoretical aspects of the promotion; - studying the intentions and attitudes of buyers, sales force and experts; - the main categories of promotional methods; - specific aspects of promotion methods.
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