Marketing Professional Services

By Lisa K. Grosskurth

In recent years, an increasingly competitive landscape in the service industry, transformation in consumer buying behaviour and deregulations in the professional service environment make marketing an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838350693
• ISBN13: 9783838350691
• Release Date: March 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 240 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"