Marketing Professional Services

By Patrick Forsyth and Patrick Forsyth

The second edition of this acclaimed book gives clear and practical guidance on the specific approaches that are most effective for gaining a competitive edge in the professional sector. Like any commercial organization, professional service firms will only prosper if they can compete to secure enough business to make them profitable. ""Marketing Professional Services"" shows how the precise, positive and creative applications of marketing strategies can increase business in a cost effective way. Step-by-step, this practical guide takes the reader through the separate techniques explaining the benefits and applications of each. It assists in the development of the appropriate marketing skills. Drawing on his considerable experience in professional services, Patrick Forsyth gives you a wealth of practical, action based advice that cannot fail to help your business grow and make it more profitable.

• Format: Paperback
• Language: English
• ISBN: 0749429828
• ISBN13: 9780749429829
• Release Date: August 1999
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.2" x 1.0" x 6.1"