Marketing problem solver

By Cochrane Chase

Book Overview

Lightly Used Book. Great Marketing Textbook for a Beginner or a Professional. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0801964962
• ISBN13: 9780801964961
• Release Date: January 1977
• Publisher: Chilton Book Co
• Length: 446 Pages
• Weight: 2.65 lbs.

Customer Reviews

Old Style paper marketing book has it all

Marketing Problem solver is a book of great lists, but was written in the cold era before personal computers. The information is beyond excellent and is a wonderful reference even today. Principals have not changed in marketing since then. Beware that there is nothing on Internet marketing because it was not available when this was written.