Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

By K. Douglas Hoffman and Michael R. Czinkota

Book Overview

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324200447
• ISBN13: 9780324200447
• Release Date: January 2004
• Publisher: Cengage Learning
• Length: 640 Pages
• Weight: 3.35 lbs.
• Dimensions: 11.5" x 1.0" x 9.0"