Marketing Practices In Pharmaceutical Industry: Understanding Indian Market

By Girish Taneja

Pharmaceutical marketing is a specialized field where medical representatives form backbone of entire marketing effort. Pharmaceutical company also appoints medical representatives and assigns them... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659206849
• ISBN13: 9783659206849
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 208 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"