Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald

Book Overview

An imaginative, witty, original but deadly serious introduction toall the concepts you need in marketing today.

Successful executives know that marketing as a process and anorientation is a necessity for understanding where a company needsto go and how to get there. It's not difficult to spot thoseorganizations that have failed to adopt a marketing approach

In order for managers and students to quickly grasp the keyprinciples, one of the...

• Format: Paperback
• Language: English
• ISBN: 1119943132
• ISBN13: 9781119943136
• Release Date: March 2012
• Publisher: Wiley
• Length: 176 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"