Marketing Planning

By Stephan Sorger

Book Overview

Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods. KEY TOPICS: The Planning Process; Objectives; Market Overview; Market Segments; Competitive Landscape; Strategy; Products and Services; Pricing; Distribution; Promotion; Finance; Implementation; Sample Marketing Plans MARKET For professionals seeking a practical, step-by-step guide to creating results-driven marketing plans.

• Format: Paperback
• Language: English
• ISBN: 0132544709
• ISBN13: 9780132544702
• Release Date: August 2011
• Publisher: Pearson
• Length: 360 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 7.0" x 8.9"