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Marketing Planning 0132544709 Book Cover

Marketing Planning

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Edition Description

Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods. KEY TOPICS: The Planning Process; Objectives; Market Overview;...

Edition Details
Format:Paperback
Language:English
ISBN:0132544709
Format: Paperback
Condition:
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