Marketing Planning: Models and Frameworks (Unpacking)

By: Philip Jarman

This book is everything students would expect of an introduction to marketing planning, models and frameworks. It's concise, accessible and academically rigorous. But it's also friendly, usable,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1911635506
• ISBN13: 9781911635505
• Release Date: September 2022
• Publisher: Goodfellow Publishers
• Length: 256 Pages
• Weight: 1.11 lbs.