Marketing Planning in a Total Quality Environment

By Robert E Linneman and John L Stanton

Book Overview

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.

• Format: Paperback
• Language: English
• ISBN: 1138980498
• ISBN13: 9781138980495
• Release Date: September 2021
• Publisher: Routledge
• Length: 464 Pages
• Weight: 1.41 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"