Marketing Planning for Life Science Businesses

By Robert C Davidson

Marketing Planning for Life Science Companies describes a new and practical approach to planning for pharmaceutical, biotech, and other life science business. The book focuses on the needs of product... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0956400205
• ISBN13: 9780956400208
• Release Date: October 2009
• Publisher: Optimi Concepts Limited
• Length: 288 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"