Marketing Planning for Information Technology: A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors

By Neil G. MacArthur

A step-by-step guide to producing and executing a business-to-business marketing plan for information technology IT] vendors in software, hardware or services businesses including Cloud computing.This book is designed for customization to an IT vendor who requires the same marketing plan framework to be implemented worldwide in order to reduce cost and risk, and simultaneously create the opportunity for insight by comparing the impact of strategy and tactics in different regions or markets.The book is then supported by customized training courses online or onsite. Please contact the Publisher if customization is of interest www.idlworldwide.com.

• Format: Paperback
• Language: English
• ISBN: 1481882007
• ISBN13: 9781481882002
• Release Date: January 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 94 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"