Marketing Planning For Financial Services

By Roy Stephenson

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566085542
• ISBN13: 9780566085543
• Release Date: January 2005
• Publisher: Gower Pub Co
• Length: 183 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.5" x 0.8" x 6.8"