Marketing planning and consumer service

By Aloka Chandra

INTRODUCTION

Harketlag Plans are developei? mostly In a

situation of nearly total ignorance or under hazy

awareness of the markets to the various moves one

plan. Again, the behaviour of people is a very

difficult subject to analyse and pred lot. And

since marketing Is about behaviour, it follows

that marketing decisions must be the hardest in

business. That, it the one plan which is most

difficult to produce with confidence. In the

first place, there is very little information

about all situations which are both behavioural

and dynamic. The market Is interactive, data is

non-linear and lagged*

• Format: Paperback
• Language: English
• ISBN: 1805451782
• ISBN13: 9781805451785
• Release Date: November 2022
• Publisher: Infotech Publishers
• Length: 268 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"