Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

• Format: Hardcover
• Language: English
• ISBN: 1774918463
• ISBN13: 9781774918463
• Release Date: March 2025
• Publisher: Apple Academic Press
• Length: 354 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"