Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Robert Shaw and David Merrick

"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273688847
• ISBN13: 9780273688846
• Release Date: April 2005
• Publisher: Financial Times Prentice Hall
• Length: 528 Pages
• Weight: 2.05 lbs.
• Dimensions: 9.7" x 1.1" x 7.0"