Marketing: Origins, Concepts, Environment

By Ray Wright

Modular focus. Each chapter features a ten-question summary, tutorial tasks, seminar discussion points and a case study. Covers in a simple manner the ideas that underpin the discipline of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861525265
• ISBN13: 9781861525260
• Release Date: August 1999
• Publisher: Cengage Learning EMEA
• Length: 368 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.8" x 0.8" x 7.5"