Marketing Orientation Report Applied to Lotus Cars

By Irene Anne McLaughlin

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.

• Format: Paperback
• Language: English
• ISBN: 3668259860
• ISBN13: 9783668259867
• Release Date: July 2016
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 7.0" x 10.0"