Marketing Organisation (RLE Marketing)

by Nigel F. Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

The study of the organisational location and positioning of the marketing function

The analytical perspectives of information-processing theories of organisation

The relationship between structure and...

• Format: Hardcover
• Language: English
• ISBN: 1138791512
• ISBN13: 9781138791510
• Release Date: August 2014
• Publisher: Routledge
• Length: 252 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"