Marketing Operations: Strategy, Implementation and Optimization

By Greg Kihlström

Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.

This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.

Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.

• Format: Paperback
• Language: English
• ISBN: B0GMB2ZHW6
• ISBN13: 9783119145152
• Release Date: July 2026
• Publisher: de Gruyter
• Length: 270 Pages