Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Edition)

By Jeff Davidson

Book Overview

A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service--all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching , which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

• Format: Paperback
• Language: English
• ISBN: 0471310948
• ISBN13: 9780471310945
• Release Date: May 1994
• Publisher: Wiley
• Length: 266 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.3" x 1.0" x 6.1"