Marketing of Services: Retailing and Health Care

By Naresh K. Malhotra and Vibrant Publishers

Book Overview

����️ Master Service Marketing in Retail & Healthcare

Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.

This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.

With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.

���� Stay ahead in service marketing-get your copy today

• Format: Paperback
• Language: English
• ISBN: 1636514332
• ISBN13: 9781636514338
• Release Date: March 2025
• Publisher: Vibrant Publishers
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"