Marketing National Parks for Sustainable Tourism

by Stephen Schweinsberg, John Tower, Stephen L. Wearing, et al.

Book Overview

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

• Format: Hardcover
• Language: English
• ISBN: 1845415582
• ISBN13: 9781845415587
• Release Date: February 2016
• Publisher: Channel View Publications
• Length: 168 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"