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Marketing Myopia 1422126013 Book Cover

Marketing Myopia

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Edition Description

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business...

Edition Details
Format:Paperback
Language:English
ISBN:1422126013
Format: Paperback
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Marketing Myopia 1633694968 Book Cover

Marketing Myopia

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Edition Details
Format:Hardcover
Language:English
ISBN:1633694968
Format: Hardcover
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