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Marketing Myopia
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An Analysis of Theodore Levitt's Marketing Myopia 1912127334 Book Cover

An Analysis of Theodore Levitt's Marketing Myopia

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Edition Description

Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond...

Edition Details
Format:Paperback
Language:English
ISBN:1912127334
Format: Paperback
Condition:
$
12.51
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