Marketing, Morality and the Natural Environment

By Andrew Crane

Book Overview

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

• Format: Paperback
• Language: English
• ISBN: 0415439612
• ISBN13: 9780415439619
• Release Date: April 2007
• Publisher: Routledge
• Length: 218 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"