Marketing Mistakes and Successes

By Robert F. Hartley

Book Overview

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

• Format: Paperback
• Language: English
• ISBN: 1118078462
• ISBN13: 9781118078464
• Release Date: September 2013
• Publisher: Wiley
• Length: 416 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"

Customer Reviews

Very satisfied

Product arrived promptly and condition was as described. I would buy from this seller again.

Great purchase

I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!

Marketing Mistakes and Successes

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.

I love it

This is a really great read for any marketer who wants to learn from past mistakes and successes. The scenarios are open for interpretation by the reader so it also makes an excellent case studies book.

Engaging and helpful

I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.