Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

By Laura Patterson

Book Overview

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, ""Which numbers?"" Marketing Metrics in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199156
• ISBN13: 9781933199153
• Release Date: June 2008
• Publisher: Racom Communication
• Length: 161 Pages
• Weight: 2.60 lbs.
• Dimensions: 0.5" x 6.0" x 8.8"