Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

by Matheus Alberto Consoli, Marcos Fava Neves, Luciano Thomé e Castro

Book Overview

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important...

• Format: Paperback
• Language: English
• ISBN: 0415873770
• ISBN13: 9780415873772
• Release Date: January 2010
• Publisher: Routledge
• Length: 128 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 5.4" x 8.3"