Marketing Megaworks: The Top 150 Books and Articles

by Roy D. Adler, Larry M. Robinson, Roy Adler, et al.

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include...

• Format: Hardcover
• Language: English
• ISBN: 0275923185
• ISBN13: 9780275923181
• Release Date: April 1987
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"