Marketing Matters : A Guide for Healthcare Executives 1st Edition

By Richard K. Thomas

Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8120335732
• ISBN13: 9788120335738
• Release Date: January 2008
• Publisher: PRENTICE HALL
• Weight: 0.50 lbs.