Marketing Management: A Value-Creation Process

By Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher, et al.

Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.

• Format: Paperback
• Language: English
• ISBN: 023024095X
• ISBN13: 9780230240957
• Release Date: July 2012
• Publisher: Red Globe Press
• Length: 464 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.1" x 8.5" x 10.7"