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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing... Read Full Overview

Introduce your students to the principle aspects of Marketing Management with this market-leading text.

Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.

Its reader-friendly... Read Full Overview

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you... Read Full Overview

Consolidate your knowledge of marketing management with this bestselling text.

Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving... Read Full Overview

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage,... Read Full Overview