Marketing Management

by Mark Johnston, Greg W. Marshall, Mark W. Johnston

Book Overview

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. It stays current by covering the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1259094979
• ISBN13: 9781259094972
• Release Date: July 2014
• Publisher: Mc Graw Hill Education (Uk)
• Weight: 2.35 lbs.
• Dimensions: 10.7" x 0.8" x 8.5"