Marketing Management

By Mark Johnston, Greg W. Marshall, Mark W. Johnston

Book Overview

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073529796
• ISBN13: 9780073529790
• Release Date: January 2009
• Publisher: Irwin Professional Pub
• Length: 566 Pages
• Weight: 3.62 lbs.
• Dimensions: 11.3" x 1.3" x 8.8"