Marketing Management

By C.J. Jooste, J.W. Strydom, Michael Colin Cant

The third edition of Marketing Management adopts a more market and consumer-oriented approach to the marketing task than earlier editions. This edition emphasizes the need for continuous innovation... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0702151599
• ISBN13: 9780702151590
• Release Date: January 2000
• Publisher: Juta Academic
• Length: 562 Pages
• Weight: 2.13 lbs.
• Dimensions: 1.3" x 6.8" x 9.7"