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Marketing Management 1312302526 Book Cover

Marketing Management

Edition Description

Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments...

Edition Details
Format:Paperback
Language:English
ISBN:1312302526
Format: Paperback
Condition:
$
17.77
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