Marketing Management

By Dr Brijesh Sivathanu and Dr. Brijesh Sivathanu

Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.

• Format: Paperback
• Language: English
• ISBN: 1312302526
• ISBN13: 9781312302525
• Release Date: June 2014
• Publisher: Lulu.com
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"