Marketing Management (2010 Custom Edition, 2010 Custom Edition Strayer University)

By Dawn Iacobucci

Book Overview

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1111208190
• ISBN13: 9781111208196
• Release Date: January 2010
• Publisher: Cengage Learning
• Weight: 1.45 lbs.