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Marketing Management
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Marketing Management 0357635086 Book Cover

Marketing Management

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Edition Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management...

Edition Details
Format:Paperback
Language:English
ISBN:0357635086
Format: Paperback
Condition:
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List Price: $272.95
Marketing Management (2010 Custom Edition, 2010... 1111208190 Book Cover

Marketing Management (2010 Custom Edition, 2010...

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Edition Details
Format:Paperback
Language:English
ISBN:1111208190
Format: Paperback
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