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Marketing Management
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Marketing Management 8214052602 Book Cover

Marketing Management

Edition Description

Iacobucci's "Marketing Management," 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it...

Edition Details
Format:Paperback
Language:English
ISBN:8214052602
Format: Paperback
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