Marketing Management

By: Iacobucci, Dawn

Iacobucci's "Marketing Management," 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.

• Format: Paperback
• Language: English
• ISBN: 8214052602
• ISBN13: 9798214052601
• Release Date: January 2026
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.4" x 8.5" x 10.9"